What Retirement Benefits Do Employees Value Most in Today’s Labour Market?

In today’s labour market, employees are placing increasing importance on retirement benefits that support long-term financial security, flexibility, and meaningful employer participation.

While competitive salaries remain an important component of total compensation, recent research indicates that workplace benefits — particularly those tied to long-term financial well-being — continue to play a significant role in how employees evaluate employers. For example, 81% of organizations report that retirement savings and planning benefits are “very” or “extremely” important as part of their overall benefits strategy (SHRM, 2025).

Employees often view retirement benefits programs as an indicator of an employer’s commitment to supporting their long-term financial future.

One of the most valued elements is employer contributions, such as matching programs or direct employer deposits into retirement savings plans. These contributions may help employees build retirement savings more effectively while reinforcing a sense of long-term partnership between the employer and its workforce (Fidelity Investments, 2022).

Employees also tend to value access to tax-efficient retirement savings programs, including group plans that enable payroll deductions and streamlined investment access. These structures can support consistent saving behaviours and improve accessibility to long-term financial planning tools. Another important consideration is investment flexibility and access to guidance. Employees increasingly appreciate retirement programs that offer diversified investment options along with educational resources or advisory support, which may help improve confidence in financial decision-making (Deloitte, 2023).

How Retirement Benefits Improve Employee Satisfaction

Retirement benefits can help organizations create stronger workplace relationships by supporting employees’ long-term financial goals. Effective retirement benefits may improve employee confidence, loyalty, and overall satisfaction while helping businesses build a more stable workforce.

In addition, retirement plans that include vesting structures tied to employer contributions can support retention by aligning long-term financial incentives with continued employment.

Recent Canadian data also highlights the growing importance of financial well-being programs, with personal finances continuing to be a leading source of stress for employees. This has increased the relevance of employer-supported retirement and savings programs as part of a broader workforce strategy (Benefits Canada, 2025).

It is important to note that employee preferences may vary based on factors such as age, income level, and financial literacy. As a result, the effectiveness of any retirement program often depends on how well it is designed to meet the needs of a specific workforce.

For this reason, many organizations choose to work with advisory firms experienced in designing customized group retirement strategies aligned with workforce needs and business objectives. For example, firms such as Open Access Limited, based in Ontario, work with employers to develop retirement program structures that aim to support employee financial well-being while aligning with long-term organizational goals.

Professional employees reviewing retirement benefits and financial planning options in a modern Canadian workplace discussing group retirement plans and employee financial wellness.

References

Society for Human Resource Management (SHRM) (2025).
Employee Benefits Survey – Executive Summary.
https://www.shrm.org

Fidelity Investments (2022).
Workplace Savings Research.
https://www.fidelity.com

Deloitte (2023).
Global Human Capital Trends Report.
https://www2.deloitte.com

Benefits Canada (2025).
Employee Benefits and Financial Wellness Insights.
https://www.benefitscanada.com

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